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LTV · CAC · LTV:CAC Ratio · Payback Period

Avg Monthly Revenue per Customer ($)

Gross Margin (%)

Monthly Churn Rate (%)

Net LTV (after margin)$12.5K

Gross LTV$16.7K

Avg Customer Lifetime33.3 months

LTV = ARPU × Gross Margin % ÷ Monthly Churn Rate

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